Whether you are a social media fanatic or have just learned what a hashtag is, Twitter is undoubtedly a fantastic platform to market your business on.
If it’s not already part of your marketing strategy, you need to get on board and make use of the amazing features it has to offer. Below are 9 Twitter marketing tips to start attracting more customers and engage with them in a more meaningful way.
1. Create and share curated lists
Curated lists allows you to view Tweets from, or send Tweets to, people that are within a specified list. You can organize people you’re following — and people you’re not following — into groups to see what’s being said about a particular topic. This is great if you’ve set up an event or want to curate content for an article or blog post. You can also add and remove yourself from lists as and when you need to.
2. Drive engagement using visuals
If you want to do something a bit different to the usual 140 character limit Tweets, you also have the option to include images and video. Marketer Jeff Bullas says that articles with images attract 94 percent more views than those without. A survey commissioned by Twitter found that the inclusion of video attracted 2.5 times more replies. This shows that visuals work when it comes to attracting and engaging with readers.
3. Connect with the right people
To make the most of your Twitter marketing efforts, you need to get your content in front of the right people and start building strong business relationships. Targeting people with an established and active audience will give you the best chance to increase your reach and help generate more leads. Find out who the relevant industry influencers and Twitter power users are and make connections with them.
4. Favorite good content and mentions
A great way to engage with your customers and followers is to acknowledge their work and interesting insights by mentioning them in posts. Retweet and share selected Tweets in your feed. Don’t go overboard and favorite every single Tweet. Be strategic and selective. With any luck, they will take note of your efforts and reciprocate by sharing your content with their own followers, leading to more potential customers.
5. Share valuable content
The days of the sleazy salesman are thankfully long gone. What people want is high-quality, relevant information to help solve their problems. That’s where content marketing comes into play. Use Twitter to share content that is valued by your customers. In turn, you will position yourself as an authority in your industry and attract people willing to purchase your goods and/or services.Use Twitter to share content that is *valued* by your customers. Click To Tweet
6. Discover what your customers want
It’s all well and good having a great product with all the bells and whistles. But, you have to remember that the key to successful marketing is first and foremost considering the needs of your customers. Your product or service just happens to fulfill this need. To gain insights into problems your business can solve, use the search feature in a Twitter tool such as Hootsuite and start a dialogue with these prospects. You never know where it may lead.
7. Be smart with hashtags
Hashtags are a simple way to label and search for social media updates and trends. If you know how, you can use them to create buzz around new products and attract customers. Don’t just copy what others are doing. Create your own hashtags by using popular keywords and finding other Twitter users that are following similar trends. Tools like Tweetdeck can help you keep track of trending topics, events and hashtags.
8. Link back to your website
The end goal of marketing using Twitter, and other social media platforms, is to drive traffic to your website and/or blog and convert prospects into paying customers. To do this, you need to include links within your posts that direct traffic to your site. Include a provocative quote from a blog post or ask a question related to your topic to pique the reader’s interest and entice them to click on the link.
9. Make use of Twitter Analytics
My final tip is to measure the effectiveness of your Twitter engagement using Twitter Analytics. This tool enables you to monitor interactions with other Twitter users and looks at key metrics including how many people saw your Tweets, the number of link clicks, and the number of times users favorited each Tweet. It can even show you the top 10 interests of your followers and the time of day that has been the most successful in driving engagement.
So, there you have 9 tips to help supercharge your Twitter marketing efforts.
What’s your favorite tip? Do you have any others that you’d like to share? Let me know.