Using Agile Marketing to Drive Bottom-line Revenue

Implementing agile at the team level typically improves productivity by 50-75%, yet internal marketing teams and agencies still struggle to adapt the methodology that was originally invented for product development.

In this informative webinar, Director of Marketing Meagan French examines how the Redbooth marketing team uses agile to help the team be more productive and drive bottom line revenue. We’ll focus on practical steps that marketing leaders can take to implement a holistic, iterative approach to improve team productivity and focus on the projects that grow the business.

• How to adapt agile for more efficient, happy marketing teams.
• How to minimize time in meetings, and use meetings strategically to focus the team around common initiatives.
• How to prioritize the most important revenue-driving projects, while making sure that nothing falls through the cracks.
• How to experiment with minimum viable marketing before embarking on resource intensive projects.

• Marketing leaders interested in implementing agile marketing for their teams
• Agencies interested in implementing agile marketing for clients