Webinar Planning

Marketing

If you're a solopreneur, agency, or consultant with expertise so essential that your customers will gladly pay for a video seminar, this process is for you. With this template, you'll develop a webinar with paying customers, advertise and market it, and follow up with participants afterward. You'll even know when it's time to create an early-bird pricing video — and when it's time to raise the prices.
If you're a solopreneur, agency, or consultant with expertise so essential that your customers will gladly pay for a video seminar, this process is for you. With this template, you'll develop a webinar with paying customers, advertise and market it, and follow up with participants afterward. You'll even know when it's time to create an early-bird pricing video — and when it's time to raise the prices.

Webinar Planning

ADMIN

  • Confirm and document all promo dates
  • Determine promo phases
  • Pre-Promo content
  • Webinar registration
  • Enrollment Open
  • Early Bird Ending
  • Cart Closing Soon
  • Cart Closing Today
  • Decide on price points and membership levels
  • Set up all promo campaigns in Mail Marketing software

Prep

  • Create program content
  • Create webinar content
  • Create members area
  • Create a sales page
  • Create order forms
  • Setup promo email campaign
  • Establish new member email sequence
  • Prepare live webinars
  • Create Graphics
  • Create Ads
  • Change the countdown timer to cart closing date and time
  • Create early bird pricing video
  • Create a posting schedule
  • Load all posts in
  • Add link to social media bios
  • Change cover photos on all social platforms
  • Post on Instagram every other day
  • Tweet every day
  • Create tracking document

Live

  • Add timely bonus images to sales page
  • Change prices at increase
  • Change order forms at price increase
  • Collect launch testimonials
  • Update terms and conditions when pricing changes
  • Post on Instagram every other day
  • Update cover photo on Facebook according to phase
  • Update cover photo on Twitter according to phase
  • Monitor social media posts on high traffic days
  • Update Tracking doc (make it a daily recurring task)
  • Change social media profile background pictures to normal after webinar
  • Update webinar registration page (if multiple dates apply)
  • Test opt-in for registration page
  • Test if registration page is responsive
  • Send out 15 minute warning

Post Webinar

  • Order form URLs to waiting list
  • All sales pages to waiting list
  • Change link in Instagram bio
  • Registration list to waiting list
  • Turn off project management helper tools
  • Double check if all urls redirect to the waiting list
  • Turn off all Google ads
  • turn off all Facebook ads