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Designing a new brand, logo, or website? Many clients are new to the visual design process and are looking for guidance. As designers, you know the best results come through close coordination and managing of expectations. Use this template to create a smooth visual design process that wows your client, keeps everyone aligned, and keeps the whole project on track.

Visual Design Process

Designing a new brand, logo, or website? Many clients are new to the visual design process and are looking for guidance. As designers, you know the best results come through close coordination and managing of expectations. Use this template to create a smooth visual design process that wows your client, keeps everyone aligned, and keeps the whole project on track.

Visual Design Process

Research

  • Collect client vision and goals
  • Request client moodboard for desired brand elements
  • Review brandmarks of other client products
  • Research competitor brands and marks
  • Present results of research to client

Concept Generation

  • Clarify brand strategy and positioning
  • Curate moodboards and solicit client feedback
  • Draft creative brief
  • Gain client approval of creative brief

Logo Design

  • Design 1-3 logos to 60% mark
  • Collect client feedback
  • Revise 1-2 logos
  • Solicit feedback from client
  • Present final logo

Website Design

  • Create wireframes
  • Solicit feedback
  • Finalize wireframes
  • Gain client approval
  • Package design elements for web developer

Develop Brandmark Family

  • Sub logo
  • Tagline design
  • Watermark
  • Business cards
  • T-shirts
  • Brand guideline book