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New Zealand online-marketing firm Rocketshp (formerly Tiger Tiger) created an irreverent, humorous, and "no-nonsense" guide to online marketing. They've identified the insider tools, tips, and tricks that will help you get a competitive edge. Now your team or agency can take that set of best practices, launch it in your own Redbooth workspace, and automatically turn each tactic into an action item that can you delegate!

The Ultimate Growth Hacking Sourcebook Part 1

New Zealand online-marketing firm Rocketshp (formerly Tiger Tiger) created an irreverent, humorous, and "no-nonsense" guide to online marketing. They've identified the insider tools, tips, and tricks that will help you get a competitive edge. Now your team or agency can take that set of best practices, launch it in your own Redbooth workspace, and automatically turn each tactic into an action item that can you delegate!

The Ultimate Growth Hacking Sourcebook Part 1

Introduction

  • Introduction
  • Start this
  • But Where Is All the Cool New S@#t?
  • The Quest for the ‘Growth Hacking Holy Grails’

Acquisition

  • MTurk + Google News API = Press
  • Use Visual.ly for content distribution
  • Scientific Blogging
  • Adding App to Chrome Web Store
  • GrooveHQ Viral Sign-Up Form
  • Acquire Customers using Hacker News & Reddit
  • Buy PPC Ads Around Events to Promote Product
  • Email ‘pre-targeting’
  • Share on Hacker News Link
  • LinkedIn ‘Creepy’ Visitor Tracking
  • Match Content Marketing Pop-ups or Hello Bar Offer to Page Content
  • Crowdsourced Translations to Increase Your International Customers
  • Use Customer Quotes to Back Up Each Feature
  • Using Social URLs Not Optimized for Search
  • The ‘Skyscraper’ Content Marketing Technique

Activation

  • Commitment Checkbox
  • Gleam Focus on Upgrade Path
  • Canvas4life – ‘Like’ to get $1 off
  • Use LinkyDink to Share Curated Email Newsletters With Customers
  • Figure Out Where to Put Your Registration Page
  • Scrap Your Free Plan
  • Different Landing Pages Depending on How Traffic Arrives to Site
  • Use Reassurance Copy
  • Not Allowing Users to Sign Up to Paid Version Until They’ve Used Free Version (PicMonkey or Optimizely)
  • ‘Enclose’ Shopping Cart Process
  • Open-Source Alternative to Bounce Exchange
  • Add A Bit of Mystery
  • Set Up A Progress Meter of Some Kind
  • Create an ‘Aha’ Moment (Shopkick example)
  • Create a Gamification Framework

Revenue

  • Decoy Effect
  • Establish Partnerships
  • Unbundling Your App Features
  • Making Your Financials Transparent
  • The 6 Key Startup Metrics
  • The Whole Annual Enchilada
  • Know When To Hold’Em and Know When to… Hide’em
  • TranSaaS… Shit! How Do You Spell That Again?
  • Optimizing Your Most Important Page
  • Create Revenue Streams for a Profit Flood