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The 4 P's of Marketing
The 4 P's of marketing help define the critical elements of the marketing mix. Each has an influence on the other. Together, they make up the business plan for a company and its go-to-market strategy. When executed properly, the 4 P's can strongly influence success, but when handled poorly, the business results will not be a success and a company could take years to recover. The marketing mix needs a lot of understanding, market research and consultation with others (inside and outside the company) to have the greatest impact.