Digital Marketing Strategy Planning

Marketing

Digital Marketing Strategy Planning  template
Don't let all of the digital marketing strategy possibilities overwhelm you! This template gives you a clear and manageable roadmap for managing your digital marketing strategy for a new business or initiative. And you don't have to do it all yourself, either — after you launch this template in your workspace, you can assign tasks to members of your team, contractors, or virtual assistants.

Digital Marketing Strategy Planning

Situational Analysis

  • How well are we using digital media now?
  • Complete audience and customer analysis
  • Complete partner analysis
  • Complete online competitive analysis
  • Review current digital marketing

Objective Setting

  • Draft mission & vision
  • Identify goals, KPIs and web analytics

Strategy

  • Define segmentation and targeting
  • Develop positioning and value proposition
  • Create engagement and content strategy
  • Create integrated communications strategy

Tactics: Reach

  • Plan SEO tactics
  • Build out pay per click advertising plan
  • Solidify affiliate and partner marketing
  • Move forward with display or online advertising
  • Plan acquisition email marketing
  • Develop roadmap for social media marketing

Tactics: Convert

  • Evaluate home page effectiveness
  • Test site experience, content and design effectiveness
  • Create plan for A/B Testing
  • Test checkout efficiency

Tactics: Engage

  • Develop strategy for content marketing
  • Create e-newsletters and promotional email
  • Set up event-triggered email marketing
  • Manage customer service and support