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Don't let all of the digital marketing strategy possibilities overwhelm you! This template gives you a clear and manageable roadmap for managing your digital marketing strategy for a new business or initiative. And you don't have to do it all yourself, either — after you launch this template in your workspace, you can assign tasks to members of your team, contractors, or virtual assistants.

Digital Marketing Strategy Planning

Don't let all of the digital marketing strategy possibilities overwhelm you! This template gives you a clear and manageable roadmap for managing your digital marketing strategy for a new business or initiative. And you don't have to do it all yourself, either — after you launch this template in your workspace, you can assign tasks to members of your team, contractors, or virtual assistants.

Digital Marketing Strategy Planning

Situational Analysis

  • How well are we using digital media now?
  • Complete audience and customer analysis
  • Complete partner analysis
  • Complete online competitive analysis
  • Review current digital marketing

Objective Setting

  • Draft mission & vision
  • Identify goals, KPIs and web analytics

Strategy

  • Define segmentation and targeting
  • Develop positioning and value proposition
  • Create engagement and content strategy
  • Create integrated communications strategy

Tactics: Reach

  • Plan SEO tactics
  • Build out pay per click advertising plan
  • Solidify affiliate and partner marketing
  • Move forward with display or online advertising
  • Plan acquisition email marketing
  • Develop roadmap for social media marketing

Tactics: Convert

  • Evaluate home page effectiveness
  • Test site experience, content and design effectiveness
  • Create plan for A/B Testing
  • Test checkout efficiency

Tactics: Engage

  • Develop strategy for content marketing
  • Create e-newsletters and promotional email
  • Set up event-triggered email marketing
  • Manage customer service and support