Customer Value Optimization

Marketing

This detailed, comprehensive workflow walks you through the process of turning a lead into a returning (and paying) customer. It takes you from setting up a lead magnet to closing the loop...and everything in between!

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This detailed, comprehensive workflow walks you through the process of turning a lead into a returning (and paying) customer. It takes you from setting up a lead magnet to closing the loop...and everything in between!

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Customer Value Optimization

Get Started

  • Determine your market fit
  • Choose your traffic source
  • Set up an email service

Set up your lead magnet

  • Read instructions
  • Create a lead magnet
  • Create a landing page
  • Place your opt-in form

Set up a special offer

  • Read instructions
  • Create your special offer
  • Setup a list segment in your email service
  • Create a landing page
  • Set up payment
  • Place your opt-in

Your core product

  • Create a product on your website
  • Read instructions
  • Create a landing page
  • Set up a list segment in your email service
  • Promote your offer

Profit maximization

  • Read instructions
  • Set up profit maximizer products
  • Create product bundles
  • Add product suggestions to your website page
  • Set up a list segment in your email service
  • Create a follow-up email campaign

Closing the loop

  • Read instructions
  • Set up your marketing/sales automation
  • Setup your marketing maintenance plan