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When you're planning and promoting a webinar, there's a lot to keep track of — especially when you want to be strategic about your promotion and follow-up! Marketo can integrate with a variety of webinar platforms, including WebEx, GotToWebinar, ON24, ReadyTalk, and Adobe Connect. No matter which webinar platform you use, you can use this workflow template as your checklist — from your Marketo Smart Campaign to planning your invitations and reminders to all of the little housekeeping pieces you need to keep track of.

Marketo - Webinar

When you're planning and promoting a webinar, there's a lot to keep track of — especially when you want to be strategic about your promotion and follow-up! Marketo can integrate with a variety of webinar platforms, including WebEx, GotToWebinar, ON24, ReadyTalk, and Adobe Connect. No matter which webinar platform you use, you can use this workflow template as your checklist — from your Marketo Smart Campaign to planning your invitations and reminders to all of the little housekeeping pieces you need to keep track of.

Marketo - Webinar

Smart Campaign

  • Connect Event to Marketo Program
  • Invite List
  • 01. Form Submit
  • 02. Invite No. 1
  • 03. Invite No. 2
  • 04. Invite No. 3
  • 05. Reminder No. 1
  • 06. Reminder - 1 Hour Before
  • 07. Follow Up - No Show
  • 08. Follow Up - Attended
  • 09. Attended On Demand

Emails

  • Invite No. 1
  • Invite No. 2
  • Invite No. 3
  • 1 Hour Before Reminder
  • 1 Day Before Reminder
  • Confirmation
  • Follow Up - Attended
  • Follow Up - Attended On Demand
  • Follow Up - No Show

Landing Page & Form

  • Form
  • Registration Page
  • Thank You Page
  • On-Demand Page