There\u2019s a lot of content posted to social media these days, all competing for the attention of the viewer. No one ever says they\u2019re going to \u2018read\u2019 Facebook or \u2018study\u2019 Twitter \u2013 they\u2019re \u2018checking\u2019 or \u2018scrolling through\u2019.<\/p>\n
Content that breaks through the noise, captures the attention of the social media user, and moves them to hit the \u2018like\u2019 or \u2018share\u2019 button can be eminently effective in marketing, branding, or just spreading a message.<\/p>\n
On every social media platform, visual content is the most effective and the best received. Rarely do you see a Facebook status which says “I had a lovely coffee this morning”? What you\u2019re more likely to see is the status update posted alongside a picture of said coffee. Our eyes are drawn to visuals and they take less time to process. Pictures, after all, tell a thousand words. Where a viewer may not have even stopped to read the text, they\u2019ve seen the picture and understood the message before they\u2019ve even thought about it.<\/p>\n
So, if your intention is to get your social media post shared, what types of visual content make that \u2018share\u2019 button irresistible?<\/p>\n