{"id":5200,"date":"2016-04-13T05:00:37","date_gmt":"2016-04-13T05:00:37","guid":{"rendered":"https:\/\/redbooth.com\/hub\/?p=5200"},"modified":"2016-10-21T18:34:36","modified_gmt":"2016-10-21T18:34:36","slug":"content-marketing-channels-to-leverage-for-your-business","status":"publish","type":"post","link":"https:\/\/redbooth.com\/hub\/content-marketing-channels-to-leverage-for-your-business\/","title":{"rendered":"Content Marketing Channels for Explosive Business Growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you\u2019re a B2B or B2C marketer, you <\/span><i><span style=\"font-weight: 400;\">need <\/span><\/i><span style=\"font-weight: 400;\">a solid content marketing strategy for your business to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But maybe you\u2019re skeptical about investing time and money creating content. Your business has limited resources, and you want to make sure you only use them on the <\/span><i><span style=\"font-weight: 400;\">most <\/span><\/i><span style=\"font-weight: 400;\">effective marketing tactics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that\u2019s the case, take a look at these statistics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inbound marketing delivers <\/span><a href=\"http:\/\/www.stateofinbound.com\/\"><span style=\"font-weight: 400;\">54% more leads<\/span><\/a><span style=\"font-weight: 400;\"> than outbound marketing into the marketing funnel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adopting an inbound strategy raises average conversion rates <\/span><a href=\"http:\/\/www.stateofinboundmarketing.com\/\"><span style=\"font-weight: 400;\">from 6% to 12%.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brands that rely on inbound marketing <\/span><a href=\"http:\/\/www.stateofinbound.com\/\"><span style=\"font-weight: 400;\">save over $14 dollars<\/span><\/a><span style=\"font-weight: 400;\"> for every new customer acquired.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, effective inbound marketing (using content to attract customers) can make your business <\/span><i><span style=\"font-weight: 400;\">much<\/span><\/i><span style=\"font-weight: 400;\"> more profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still not quite convinced? Let\u2019s talk more in-depth about how content marketing can help you build your business.<\/span><\/p>\n<h2>Social media marketing<\/h2>\n<p><span style=\"font-weight: 400;\">You need to use social media to market your business if you want to stay competitive and win over new customers. That\u2019s because social media marketing helps you:<\/span><\/p>\n<p><b>Build brand recognition \u2013 <\/b><span style=\"font-weight: 400;\">When you use a strong writing tone and a consistent color scheme, you\u2019ll make it easier for your audience to recognize you online and remember your business.<\/span><\/p>\n<p><b>Humanize your brand \u2013 <\/b><span style=\"font-weight: 400;\">Social media gives you the opportunity to showcase your brand personality and talk directly to your audience in a way that will make them feel more connected to your business.<\/span><\/p>\n<p><b>Drive website traffic \u2013 <\/b><span style=\"font-weight: 400;\">Sharing your blog posts (and your other collateral) on social media is a great way to get traffic back to your website. Just make sure you aren\u2019t too promotional \u2013 people want to feel like they\u2019re being educated, not sold to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that you don\u2019t necessarily need to be active on <\/span><i><span style=\"font-weight: 400;\">every <\/span><\/i><span style=\"font-weight: 400;\">social media website. Pick the ones that are most popular with your target audience, and build a strong presence there.<\/span><\/p>\n<h2>Blogging<\/h2>\n<p><span style=\"font-weight: 400;\">A good content marketing strategy includes regularly publishing high-quality blog posts. When you blog the right way, you create shareable content that engages your audience and draws them to your website, which can help you build industry authority and get more leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips to help you use your blog to build your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Respond to every person who comments on your blog posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add relevant social sharing buttons to your blog posts. You can easily do this by using <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/sumome.com\/\">SumoMe<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">or a similar plugin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write conversationally and format your posts for easy readability so they\u2019ll be more likely to be read and shared.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your blog posts all target your audience. For example, if you\u2019re a marketing agency that specializes in helping technology companies reach their audience, you should blog about marketing strategies for tech companies. That way, you draw in potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include images in your blog posts. Content with relevant images <\/span><a href=\"https:\/\/blog.kissmetrics.com\/visual-content-you-need-to-use-in-your-marketing-campaign\/\"><span style=\"font-weight: 400;\">gets <\/span><span style=\"font-weight: 400;\">94% more views<\/span><\/a><span style=\"font-weight: 400;\"> than content that doesn\u2019t include relevant images.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, avoid publishing lots of low-quality blog posts <\/span><i><span style=\"font-weight: 400;\">just <\/span><\/i><span style=\"font-weight: 400;\">for the sake of producing content, or you\u2019ll end up hurting your brand. It\u2019s better to prioritize quality over quantity and wait until you can publish something useful and relevant to your audience.<\/span><\/p>\n<h2>Email marketing<\/h2>\n<p><span style=\"font-weight: 400;\">If you build an email list full of your ideal customers, you can use it to drive traffic back to your website and sell more. Here\u2019s why:<\/span><\/p>\n<p><b>Brand awareness \u2013 <\/b><span style=\"font-weight: 400;\">When you post on social media, you\u2019ve got to cross your fingers and hope your followers see it. On the other hand, when you send an email, you can feel confident that your subscribers will see it because that email goes straight to their inbox. This helps you build brand awareness and stay on the radar as a business that can help your ideal customers achieve their goals.<\/span><\/p>\n<p><b>Targeting \u2013 <\/b><span style=\"font-weight: 400;\">When you email your subscribers, you can segment your them based on their wants and needs. Doing so allows you to give them content that is specifically tailored to their preferences.<\/span><\/p>\n<p><b>Measurability \u2013 <\/b><span style=\"font-weight: 400;\">After you send an email, you can analyze your results and use what you learn to improve your email marketing strategy in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that you need to entice people to sign up for your email list, and you won\u2019t usually do that by simply telling them to sign up for your company newsletter. What you should do instead is offer free downloadable content in exchange for an email address. As long as the content is enticing and relevant to your audience, you should be able to build your list quickly with this strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing, blogging, and email marketing aren\u2019t the only ways you can use content marketing to build your business. You can also use SEO, PR, PPC, and other tactics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Figure out what method attracts your target audience the most, and focus on that. And don\u2019t get discouraged if you don\u2019t immediately see major results \u2013 content marketing takes time, but if you do it right and stay persistent, you\u2019ll see a good return on your investment.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How have you used content marketing to build your business? Share in the comments section below!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a B2B or B2C marketer, you need a solid content&#8230;<\/p>\n","protected":false},"author":116,"featured_media":5201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[176,244],"class_list":["post-5200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-content-marketing","tag-content-marketing-channels","option-evergreen"],"_links":{"self":[{"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/posts\/5200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/comments?post=5200"}],"version-history":[{"count":0,"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/posts\/5200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/media\/5201"}],"wp:attachment":[{"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/media?parent=5200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/categories?post=5200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redbooth.com\/hub\/wp-json\/wp\/v2\/tags?post=5200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}