Some businesses seem like they\u2019ve got all the luck when it comes to content marketing.<\/p>\n
Their blog posts get shared by influencers on social media. And you just know they\u2019re getting a crazy amount of leads \u2013 their content is that good.<\/p>\n
All the while, you\u2019re spending hours creating content for your target audience, but you barely get enough traffic to make it worth the effort.<\/p>\n
Does that situation sound familiar?<\/p>\n
If so, don\u2019t give up on content marketing just yet. Keep reading, and you\u2019ll learn sixteen powerful content marketing tactics engage with your audience and boost your website traffic<\/a>.<\/p>\n You can do this by emailing your subscribers and asking them what the #1 challenge they\u2019re facing is.<\/p>\n For example, if you have a marketing blog, you might ask your email subscribers to tell you the #1 challenge they face in relation to marketing their business. Then, you can use that information to guide the direction of your content so you\u2019re always giving your audience the information they need.<\/p>\n I\u2019m not talking about keyword stuffing here \u2013 I\u2019m talking about performing SEO keyword research with Google Keyword Planner and using keywords naturally when you blog.<\/p>\n If you use WordPress, try the Yoast SEO plugin<\/a>. It\u2019ll tell you exactly how to improve your SEO so you can start ranking higher in search engines.<\/p>\n If you want your website to have content that people come back to, it needs to be evergreen. In other words, you need to write content that is continually relevant and doesn\u2019t need to change over time.<\/p>\n When you do this on your blog, you\u2019ll want to remove the dates from your posts \u2013 otherwise, people might think that the information in your older posts is no longer relevant.<\/p>\n Think about it \u2013 even the best blog post in the world probably wouldn\u2019t get much traffic if it had an ineffective headline. That\u2019s why it\u2019s so important for you to spend a significant amount of time crafting headlines that entice your audience to click.<\/p>\n Most people who read online content don\u2019t actually read all of it. In fact, 81 percent<\/a> of people only skim the content they view online.<\/p>\n To make sure people don\u2019t leave your website due to clunky text that they can\u2019t easily skim, optimize all of your content for easy readability by:<\/p>\n Just doing these 3 things will make your content much more easy to digest, which can decrease your bounce rate and make visitors more likely to come back to your website for more.<\/p>\n To drive traffic to your website using social media, add some social sharing buttons to your blog posts. If you\u2019re using WordPress, try the SumoMe plugin<\/a>.<\/p>\n Just make sure you don\u2019t overwhelm your readers with tons of buttons \u2013 instead, just include sharing buttons for the social media sites that are popular among your ideal customers.<\/p>\n This application allows you to create an eye-catching box that includes a message you want to share. When people see the box within your blog post, they\u2019ll be able to click it to share your message on Twitter.<\/p>\n Click to Tweet<\/a> even includes some analytics so you can easily track your click stats and make changes to your strategy based on what works best with your audience.<\/p>\n If you\u2019re not using social media to its full potential because you\u2019re short on time, try a scheduling tool like Hootsuite.<\/p>\n With Hootsuite<\/a>, you can schedule posts ahead of time for multiple social media sites, which allows you to handle your social media marketing all at once. Not only does this reduce your workload \u2013 it makes it easier for you to create a social media marketing plan and stick to it.<\/p>\n You\u2019re probably using Facebook, Twitter, on Instagram for social media marketing\u2026 but what about Reddit?<\/p>\n Reddit is often overlooked by marketers, but it can be a good source of traffic if you use it this way:<\/p>\n Regardless of your audience, make sure you aren\u2019t too promotional when you do this or you\u2019ll likely receive a negative response. People on Reddit will engage with your brand if you help them \u2013 not if you make them feel like they\u2019re being sold to.<\/p>\n The experts that you mention will send extra traffic to your post because they\u2019ll share it with their social media followers. On top of that, a good expert round-up blog post helps you build authority and connect with influencers in your industry. There\u2019s no reason not to write one!<\/p>\n Did you know that infographics are liked and shared on social media 3X more<\/a> than other any other type of content?1. Survey your audience to determine what kind of content they want<\/h2>\n
2. Use SEO best practices when you write blog posts<\/h2>\n
3. Create evergreen content<\/h2>\n
4.Write seductive headlines<\/h2>\n
5. Make sure your content is easy to read<\/h2>\n
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6. Add share buttons to your blog posts<\/h2>\n
7. Use Click to Tweet<\/h2>\n
8. Use a social media scheduling tool<\/h2>\n
9. Share your best content on Reddit<\/h2>\n
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10. Mention well-known industry experts in a blog post<\/h2>\n
11. Create an infographic<\/h2>\n
\nIt\u2019s true. So, if you\u2019re not creating any, now is a good time to start.<\/p>\n