Erika Heald (@sferika) is a San Francisco-based independent content marketing and social media consultant. She’s spent the past 15 years helping startups and Fortune 500 organizations like Charles Schwab and United Health Group define content processes to drive lead generation and customer loyalty by leveraging compelling, shareable, targeted content. Areas of expertise include creating content for HR, technology, and financial services audiences. You can also find her writing on career development topics at www.citygirlcareer.com
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