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New Zealand online-marketing firm Rocketshp (formerly Tiger Tiger) created an irreverent, humorous, and "no-nonsense" guide to online marketing. They've identified the insider tools, tips, and tricks that will help you get a competitive edge. Now your team or agency can take that set of best practices, launch it in your own Redbooth workspace, and automatically turn each tactic into an action item that can you delegate!
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The Ultimate Growth Hacking Sourcebook Part 1
Introduction
Start this
But Where Is All the Cool New S@#t?
The Quest for the ‘Growth Hacking Holy Grails’
MTurk + Google News API = Press
Use Visual.ly for content distribution
Scientific Blogging
Adding App to Chrome Web Store
GrooveHQ Viral Sign-Up Form
Acquire Customers using Hacker News & Reddit
Buy PPC Ads Around Events to Promote Product
Email ‘pre-targeting’
Share on Hacker News Link
LinkedIn ‘Creepy’ Visitor Tracking
Match Content Marketing Pop-ups or Hello Bar Offer to Page Content
Crowdsourced Translations to Increase Your International Customers
Use Customer Quotes to Back Up Each Feature
Using Social URLs Not Optimized for Search
The ‘Skyscraper’ Content Marketing Technique
Commitment Checkbox
Gleam Focus on Upgrade Path
Canvas4life – ‘Like’ to get $1 off
Use LinkyDink to Share Curated Email Newsletters With Customers
Figure Out Where to Put Your Registration Page
Scrap Your Free Plan
Different Landing Pages Depending on How Traffic Arrives to Site
Use Reassurance Copy
Not Allowing Users to Sign Up to Paid Version Until They’ve Used Free Version (PicMonkey or Optimizely)
‘Enclose’ Shopping Cart Process
Open-Source Alternative to Bounce Exchange
Add A Bit of Mystery
Set Up A Progress Meter of Some Kind
Create an ‘Aha’ Moment (Shopkick example)
Create a Gamification Framework
Decoy Effect
Establish Partnerships
Unbundling Your App Features
Making Your Financials Transparent
The 6 Key Startup Metrics
The Whole Annual Enchilada
Know When To Hold’Em and Know When to… Hide’em
TranSaaS… Shit! How Do You Spell That Again?
Optimizing Your Most Important Page
Create Revenue Streams for a Profit Flood